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About Goldcard Smart Foundation
2019年03月19日

The Goldcard Public Welfare Foundation was initiated by Mr. Yang Bin, Chairman of Goldcard, and jointly funded through donations from employees who are passionate about public welfare. It was officially established on December 27, 2018, with an initial fund of RMB 5.95 million.The Foundation upholds the mission of “empowering individual growth, fostering social harmony, and improving quality of life,” and embraces the vision of “bringing together the power of goodwill to create a better future.” Through initiatives in education, healthcare, and poverty alleviation, it seeks to inspire more people to care about public well-being, support others, and promote harmonious social development.


Since the outbreak of COVID-19, the Goldcard Public Welfare Foundation, together with Goldcard Group, established a RMB 6 million special fund for epidemic prevention and control. An internal donation initiative was launched across the company, with all Party members and nearly one thousand employees actively participating.Medical supplies were donated to severely affected regions, including Zhejiang and Hubei Provinces. Among them, RMB 1 million was donated through the Qiantang New Area Charity Federation to support subsidies and bonuses for frontline medical staff and epidemic prevention workers.With a strong commitment to public welfare, all efforts were united to contribute to the fight against the pandemic.


Since its establishment, the Foundation has collaborated with organizations such as the China Women’s Development Foundation, the Jack Ma Foundation, and the Southeast University Education Foundation to carry out multiple large- and medium-scale public welfare initiatives.

These include:


To date, the Foundation has contributed a total of over RMB 11.8 million in donations.Goldcard Group has also committed to a long-term charitable mechanism:

These contributions are dedicated to supporting public welfare initiatives—using love to make life better.



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